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Cheers to 30 years: McGuigan Wines’ Black Label series celebrates three decades of greatness


Brand News | March 2024

McGuigan Black Label Red has proudly held the title of Australia’s number one selling red wine over the last five years*, a testament to its enduring popularity.

McGuigan Wines, an international icon cherished by consumers worldwide, is thrilled to celebrate the 30th anniversary of its beloved Black Label range.

Since its launch in Australia in 1994, McGuigan Black Label has captivated wine lovers with its commitment to quality, consistency, and exceptional value.

Renowned for its smooth, easy-drinking style, McGuigan Black Label has become a staple in households and a favourite choice among wine lovers.

Exhibiting spicy plum, cherry and blackberry with a smooth and rounded finish, Black Label Red is known for its fruit-forward style and generosity says Australian Vintage chief winemaker Jamie Saint.

McGuigan Black Label is our signature blend. An iconic wine, it has stood the test of time and continues to remain relevant for consumers who want a consistent wine with unmatched style,” says Saint.

To mark this significant milestone, McGuigan Wines is launching an extensive milestone campaign celebrating 30 years of greatness with consumers.

The campaign is designed to engage and excite both existing and new McGuigan enthusiasts and includes:

  • 550,000 stickered bottles of McGuigan Black Label Red in stores nationwide, showcasing the 30 years celebration messaging.
  • In-store sampling of the latest edition to the Black Label range, Black Label Mid (a mid-strength wine) served across targeted Dan Murphy’s stores.
  • Fun and interactive online content, including quizzes, recipes and more for fans.
  • National consumer promotion for the chance to win a share of $30,000 in prizes, including cash, dinner vouchers, and wine cases.

Join McGuigan Wines as we celebrate 30 years of greatness with McGuigan Black Label. Cheers to 30 years! For more information, please visit mcgugianwines.com.au.

 

*IRI: AU Liquor + warehouse withdrawals, Litres, rolling 5 MATs to 24/12/23. Total Bottled Red.