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McGuigan launches million dollar national on-pack consumer promotion to help Australians during tough economic times

Brand News | March 2023

SYDNEY, 1 March 2023: McGuigan Wines is today launching its national consumer promotion for the chance to Win Up To $1 Million to help consumers during Australia’s cost of living crisis.

The on-pack March to May promotion will also see 10 winners secure a $1000 gift card. To enter, consumers will need to purchase any McGuigan Wine and scan the on-pack QR code or visit

Consumers who purchase McGuigan wines at Liquorland or First Choice Liquor will be able to earn double entries for every bottle purchased.

McGuigan has been producing quality wines for over 20 years and has a dedicated family history of delivering the best wine to Australia and beyond. The Win Up To $1 Million promotion is the latest iteration of the brand’s “Just Because” platform, which will be amplified in store.

Speaking about this latest promotion, Tom Dusseldorp, Chief Marketing Officer at McGuigan Wines’ parent company, Australian Vintage says, “At McGuigan, we want to help people feel free to relax. What better way to relax than knowing your household expenses are taken care of. We’re thrilled to be able to offer one of our loyal customers a promotion that could truly be life changing at a time when many Australians are experiencing financial distress. Because, they’re worth it. The promotion is just another way McGuigan can offer value to our customers.”

McGuigan’s Win Up To $1 Million promotion continues the brand’s history of helping consumers with their household expenses, with previous promotions offering Australians the chance to have their bills covered for a year, as well as additional cash prizes.

The promotion will run from March 1 to May 31, with winners drawn on June 5. For more information, please visit