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Introducing McGuigan Gold Label: A Wine Range to Elevate Golden Moments From a Celebrated Aussie Winemaker

Company News | September 2023

Australian Vintage brand McGuigan Wines launches a new, accessible, premium wine range, available in Shiraz and Sauvignon Blanc.

1 September 2023: Renowned Aussie winemaker Australian Vintage announces the UK launch of McGuigan Gold Label, a new standard of accessible luxury.

The quaffable collection of wines includes two of Australia’s signature wine varietals, Shiraz and Sauvignon Blanc. McGuigan Gold Label is designed to proudly stand out on shelf, confidently acting as a step up from the beloved McGuigan Black Label, as consumers look for something special yet reliable.

More than a wine, the new McGuigan Gold Label is an invitation to celebrate life’s everyday moments. Whether it’s a cozy dinner for two or a gathering with friends, McGuigan Gold Label promises to elevate the occasion and create lasting memories.

Brand Manager of McGuigan Wines Oliver Hoey says, “We’re excited to introduce our McGuigan Gold Label range and redefine the notion of accessible premium within the wine industry. Recent research revealed that premium wines (within the £8- £10) are growing in popularity, particularly among 33-55-year-olds. McGuigan Gold Label is a testament to our unwavering commitment to quality and we are confident that consumers will find it to be the perfect choice for their at-home premium trade-up experience.”

The McGuigan Gold Label range includes two crowd pleasers:

  • The Shiraz, bursting with aromas of dark fruits and spice, is available to buy in Sainsbury’s from September for RRP: £10.00
  • The Sauvignon Blanc, filled with citrus notes of lime, is available to buy in Sainsbury’s from September for RRP: £10.00


* Source | Wine Intelligence | UK Wine Landscapes 2023