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Poco Vino™ is here to do wine differently.

Created for people who want great wine without the fuss, Poco Vino is a new kind of wine experience – perfectly portioned, endlessly versatile, and unapologetically stylish. 

What is Poco Vino™? 

It’s good wine, made simple. Served in a sleek, portable format that fits into every occasion — from low-key picnics to high-energy celebrations, and every ‘just because’ moment in between. 

Designed to reflect evolving lifestyles and tastes, Poco Vino™ is disrupting the wine category by making it easier to enjoy a little indulgence, anytime, anywhere. 

With six varietally correct styles and a format that encourages trial, Poco Vino™ is for those who love wine, just not the rules that usually come with it. 

Why Poco Vino, why now? 

• Consumers want simplicity. 57% of UK shoppers avoid new wine styles due to too much choice or fear of wasting a full bottle. Poco Vino™ removes the guesswork. 

• The format fits. It’s wine without waste. No commitment, just a perfect glass-size pour. 

• Younger drinkers are redefining rituals. Millennials and Gen Z want wine for social connection, not status. 

• Our packaging stands out. In partnership with Tubes, we’ve created a premium format that’s as functional as it is beautiful. 

• It’s not just convenient — it’s conscious. Less waste, more choice, no guilt. 

Poco Vino™ is reshaping the world of wine. For one or many. For Wednesdays and weddings. We believe wine should be accessible, fun, and made to fit into your life, not the other way around. 

We’re proud to launch Poco Vino™ in the UK this July, with Australia following closely in October.

Discover the full range, explore the stories behind the brand, and find Poco Vino™ at a location near you.