News

Australian Vintage is proud to announce that McGuigan Wines, one of its flagship global brands, has become the official wine partner of Cricket Australia in a landmark multi-year partnership.

This collaboration brings together two beloved Australian icons – cricket, one of the world’s most-watched sports, and McGuigan Wines, a household name in wine known for its quality, consistency, and legacy. With one bottle sold every second globally, McGuigan is ready to take centre stage in stadiums, backyards, and lounge rooms across the country.

“We’re thrilled to partner with Cricket Australia, enabling consumers and fans across the world to celebrate the moments that matter”, says Tom Dusseldorp, CEO of Australian Vintage.

“There’s something quintessentially Australian about enjoying great sport and great wine together.”

The partnership will see McGuigan Wines support the Australian Men’s and Women’s teams both at home and abroad, celebrating a shared heritage built on passion, performance, and the moments that bring people together.

“We are excited that McGuigan Wines is joining the Cricket Australia family. As a brand anchored in Australian tradition and innovation, they are a natural fit for our audience,” says Ed Sanders, Chief Commercial Officer, Cricket Australia.

“We are confident our partnership with McGuigan Wines will elevate our fan engagement, connecting cricket lovers to unforgettable experiences both on and off the field.”

What’s to come: Wine meets the wicket

Fans can expect a range of exciting activations throughout the partnership, including:

• On-ground experiences at key Australian matches
• Limited-edition co-branded McGuigan wine products
• National in-store and digital promotions

“As Cricket Australia delivers another record-breaking summer, we see this as the perfect platform to remind Australians why McGuigan continues to be a favourite at the table,” concludes Dusseldorp.

This partnership is more about aligning with moments that matter to Australians. From the first ball to the final wicket, cricket brings people together in a uniquely Australian way.

By partnering with Cricket Australia, McGuigan Wines is proud to be part of those moments, whether it’s a glass raised in celebration at the stadium, at home with friends, or during a backyard match over summer.

The partnership officially commenced on 1 July 2025.