Poco Vino steps into the spotlight in Hong KongPoco Vino has launched a bold, fully integrated marketing campaign across Hong Kong, headlined by a full tram wrap that has transformed one of the city’s most iconic transport landmarks into a moving showcase for the brand. As the hero activation of a six-week out-of-home campaign, the tram is delivering strong visibility across Hong Kong’s key lifestyle…
Poco Vino named ‘Best Launch’ at The Drinks Business Awards 2026Poco Vino has been awarded Best Launch at The Drinks Business Awards 2026, recognised for its strong commercial momentum and standout innovation. The ‘little wine’ impressed judges with its lifestyle aesthetic and success in attracting new, younger consumers to the wine category. “It was hard to argue with the sales figures for these 187ml single-serve wines. In a category badly in need of fresh…
McGuigan Wines pioneers sustainability with introduction of innovative 300g lightweight Burgundy bottleFollowing the success of last year’s introduction of a 300g Bordeaux bottle to help reduce glass wastage and environmental impact, McGuigan Wines has partnered with Greencroft to bring a 300g light weight Burgundy bottle to market. This represents a significant step forward in the B Corp brand’s commitment to reducing environmental impact. The 300g lightweight…