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To celebrate the first year of its multi-year partnership with Cricket Australia, McGuigan Wines is dropping a bloody good program of activations to bring McGuigan even closer to cricket fans.

The multi-year partnership, which brings together two iconic brands, is more than just a sponsorship. It’s a celebration of two things Australians know and love: great cricket and great wine. See how you can get involved to ensure your next match day is sorted.

Limited edition drop
A new look for an old classic. McGuigan’s best-selling* Black Label Red hits the pitch in a fresh kit. Designed to celebrate the summer of cricket, the limited-edition Cricket Australia label is made to stand out and will be landing in liquor stores across the country. It’s only here for a short innings. Once they’re stumped, they’re gone!

When you know… you win
Wanted to go to the 2025–26 Ashes series but then the single-day ticket sales record was blitzed and you missed out? McGuigan could fix that. The brand is running a series of social and digital giveaways for each of the upcoming Ashes tests, featuring ticket competitions, quick fixture pairings, and at-home watch rituals to keep fans locked in and loving every moment. Follow @mcguiganwines to see how you can win a prize that is truly worth cheering for.

McGuigan is giving fans the chance to win two exclusive tickets to the Sydney Test through its latest ‘When You Know’ campaign, with The Grade Cricketer team helping to spread the word and drive engagement across their channels.

McGuigan hasn’t made it hard. Buy any bottle of McGuigan at a participating bottle shop and you’ll go into the draw to win the ultimate Ashes experience, in your preferred state. Tickets, flights, accommodation and a merch voucher, just for shopping great wine. No dramas.

Fun for the fans
McGuigan is stepping up to the crease with a lineup of activity across Australia’s biggest cricket moments. Fans can enjoy a glass of Black Label Red at the Boxing Day Test Fan Festival at the MCG, along with branded experiences popping up in other areas. Over at the SCG, McGuigan will take over the iconic Victor Trumper Bar, and for those enjoying the game from the best seats in the house, McGuigan will be poured in corporate hospitality suites across Perth, The Gabba, Adelaide Oval, MCG and SCG – making McGuigan part of the cricket experience from first ball to final over.

Whether it’s a day at the ground, a summer BBQ, or watching the match from the couch, cricket has always brought people together, and now, so will McGuigan.

www.mcguiganwines.com.au

ENDS

*(AU Liquor Scan+ww Bottled Red Wine <$20 ASP, MAT 27/07/25)