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Poco Vino named ‘Best Launch’ at The Drinks Business Awards 2026


Brand News | May 2026

Poco Vino has been awarded Best Launch at The Drinks Business Awards 2026, recognised for its strong commercial momentum and standout innovation.  

The ‘little wine’ impressed judges with its lifestyle aesthetic and success in attracting new, younger consumers to the wine category.  

“It was hard to argue with the sales figures for these 187ml single-serve wines. In a category badly in need of fresh entry points, Poco Vino delivers.” — The Drinks Business.  

The award recognises excellence across PR, advertising, consumer research, refreshed design and packaging, alongside growth in retail distribution and store listings.   

A strong win for Poco Vino, which continues to generate momentum and bring fresh energy to the category.