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Tech Meets Terroir: Australia’s First AI Wine CTZN Launches

Brand News | May 2024

The future of wine is here as CTZN, Australia’s first AI-curated, human-crafted wine, makes its groundbreaking launch. Combining the precision of artificial intelligence with the artistry of human craftsmanship, the wine is redefining the boundaries of tradition and innovation – where does technology stop, and human begin?

Each bottle represents a harmonious blend of AI selected grape varietals, curated by cutting-edge AI algorithms, and brought to life by skilled human winemakers at celebrated global drinks company Australian Vintage.

Following on from French AI wine pioneers Aubert & Mathieu, and appealing to the avant-garde and the trendsetters of a new generation, the CTZN range debuts with two blends: Quantum Quintessence, a bold and elegant Shiraz/Cabernet Sauvignon/Merlot blend, and Ethereal Pulse, a vibrant and delicate Pinot Noir/Grenache/Tempranillo blend.

Australian Vintage CMO Tom Dusseldorp says CTZN isn’t just any old wine, it’s a complete experience. “CTZN was created to push the boundaries of how AI can influence the world around us. Most brands using AI have done design, advertising, or packaging. We asked the question what if AI influenced everything? When you scan a CTZN bottle you’re immediately immersed in an augmented reality experience that’s as future-forward as the wines. Dreamed up by a collaboration of vintners and AI engineers, SOM, our digital sommelier, is designed to encapsulate the knowledge of a wine expert with the accessibility of a digital assistant to push the boundaries of wine-drinking experiences.”

SOM seamlessly merges the beauty of time-honoured wine varieties with technological evolution and interactive storytelling says Creative Director Tom Cotton of Mik Studio, MIK, CTZN’s technology partners. “SOM’s persona was meticulously crafted using generative AI and refined by Web 3.0 experts crafting detailed prompts, moving and interacting with users fluidly in Augmented Reality. Transporting you out of the digital realm and immersing you into the CTZN world, SOM is ready to expertly guide your wine-tasting like never before using your smartphone as a guide.”


  1. Learn About CTZN: SOM explains the science behind the CTZN AI-driven blends Ethereal Pulse and Quantum Quintessence and how they came to life.
  2. Learn About SOM: SOM explains his own inception and how he was crafted through AI.
  3. Virtual Wine Tasting: SOM guides you through a three-part wine tasting.
  4. Social Sharing: One-click sharing options to share about your wine and its virtual wonders.

Bold and elegant with notes of dark berries, plum, hints of vanilla, with a slight spiciness that lingers.

Shiraz – Percentage in Blend: 46%
Reasoning: As the backbone of the blend, Shiraz will give depth and boldness, resonating with the complex and intricate algorithms of AI.

Cabernet Sauvignon – Percentage in Blend: 44%
Reasoning: This will add structure, tannins, and a level of elegance to the blend, akin to the structured programming behind AI.

Merlot – Percentage in Blend: 10%
Reasoning: To smooth out the blend, ensuring it’s approachable for the diverse palate of the millennial demographic.

Vibrant and delicate with bright aromas of red cherries, strawberries, and subtle hints of spice and earth. Juicy and vibrant. Light bodies with soft, supple tannins.

Grenache – Percentage in Blend: 39%
Reasoning: To add a touch of sweetness and spice to the blend.

Pinot Noir – Percentage in Blend: 30%
Reasoning: To offer a backbone of light red fruit flavours and velvety texture.

Tempranillo – Percentage in Blend: 26%
Reasoning: To bring an extra layer of complexity and a touch of earthiness.

The Craft – Percentage in Blend: 5%
Reasoning: The vintners’ craft.

CTZN, the future of wine, is now available to purchase from Dan Murphy’s for RRP$26.
Scan the CTZN bottle to meet Som, your AI sommelier.

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