McGuigan Wines celebrates 150th Anniversary Test with 150 prizes over 150 daysMcGuigan Wines is marking one of Australia’s biggest milestones with limited-edition Black Label bottles, exciting consumer prizes and a major celebration at the MCG. As McGuigan enters its second year as Cricket Australia’s Official Wine Partner, the Australian wine brand is celebrating the historic 150th Anniversary Test, giving wine and cricket lovers 150 chances to…
Poco Vino steps into the spotlight in Hong KongPoco Vino has launched a bold, fully integrated marketing campaign across Hong Kong, headlined by a full tram wrap that has transformed one of the city’s most iconic transport landmarks into a moving showcase for the brand. As the hero activation of a six-week out-of-home campaign, the tram is delivering strong visibility across Hong Kong’s key lifestyle…
Poco Vino named ‘Best Launch’ at The Drinks Business Awards 2026Poco Vino has been awarded Best Launch at The Drinks Business Awards 2026, recognised for its strong commercial momentum and standout innovation. The ‘little wine’ impressed judges with its lifestyle aesthetic and success in attracting new, younger consumers to the wine category. “It was hard to argue with the sales figures for these 187ml single-serve wines. In a category badly in need of fresh…