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Tempus Two announces first-ever UK partnership

Brand News | March 2022

Tempus Two has today announced its first-ever partnership in the UK with leading entertainment company Secret Cinema for an upcoming immersive experience.

65,000 lucky attendees will be able to relive the iconic moments from Dirty Dancing in an epic outdoor immersive experience held across three weeks, all with a delicious glass of Tempus Two in hand.

Tempus Two’s stylish and vivacious personality will be fully integrated into the much-loved film experience with a bespoke bar serving wine to guests while they shake their hips at a Cha Cha lesson or join in with the battle of the power ballads.

Commenting on the partnership, Alana Jackson, Head of Marketing – UK, Europe, America’s, Australian Vintage Limited, said: “Secret Cinema continues to push the boundaries of immersive entertainment experiences and aligns perfectly with Tempus Two’s maverick ethos of going beyond tradition. As we continue to grow awareness in the UK market, we look forward to sharing more exciting announcements like this in the future.”

Alongside the events, Tempus Two will be holding nation-wide competitions bespoke to participating UK retailers, giving shoppers the chance to join the experience. Customers simply have to purchase a bottle of Tempus Two to participate.

Prizes range from tickets to the event, with a paid-for stay at a London hotel, to the ultimate home Cinema experience which includes a case of wine, a projector, and the Dirty Dancing film itself, all to be enjoyed from the comfort of your own home.

The partnership announcement comes following an incredible year of growth for Tempus Two, with sales up 87% compared to 2020. Tempus Two is also the fastest growing wine brand in the top 50 wines in the UK.