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We’re putting our meat heroes on our labels, loud and proud. To us, it’s not only about wine, but also about recognising, acknowledging, supporting and encouraging our people. This is exactly how The Butcher’s Cellar came about. We are committed to showcasing the best-in-class butchers locally and internationally and sharing their wealth of knowledge with you. We are proud to be a brand that pays homage to butchers, wine and meat lovers alike.
We know you spend hours perfecting your meat dishes. So, do yourself a favour and don’t f#ck it up at the table.
The Butcher’s Cellar is a range of wine that match perfectly with your favourite cuts. Whether is steak or chicken, we’ve taken the guess work out and developed the perfect wine that will please your palate and indulge yourself and your guests to a bloody amazing experience.
McGuigan Wines is marking one of Australia’s biggest milestones with limited-edition Black Label bottles, exciting consumer prizes and a major celebration at the MCG. As McGuigan enters its second year as Cricket Australia’s Official Wine Partner, the Australian wine brand is celebrating the historic 150th Anniversary Test, giving wine and cricket lovers 150 chances to…
FELLR is set to accelerate its next phase of growth, announcing a new partnership with Australian Vintage, significantly expanding the brand’s sales reach across Australia. Commencing on 1 August 2026, the agreement will see Australian Vintage leverage its established distribution network across all states and territories, strengthening its own beverage portfolio while positioning FELLR for…
Poco Vino has launched a bold, fully integrated marketing campaign across Hong Kong, headlined by a full tram wrap that has transformed one of the city’s most iconic transport landmarks into a moving showcase for the brand. As the hero activation of a six-week out-of-home campaign, the tram is delivering strong visibility across Hong Kong’s key lifestyle…